Security Testing From Agile Perspective

Security Testing From Agile Perspective

Development teams work extensively on ensuring that the application being developed has minimum time to market (TTM) possible. While at the same time, security considerations are not something that can be ignored now. This leads to a conflict between the goals of agile development methodologies and secure development. The best possible way out of this is to combine both as agile security to ensure the long-term viability of an application or software being developed. Agile security also addresses common weaknesses including automated testing, manual testing and configuration management. In this agile development environment consisting of various short sprints, finding and fixing vulnerabilities along with coding issues using traditional tools is a time-consuming task.

Innovative Marketing Solutions are Not Worth Investing Into

Innovative Marketing Solutions are Not Worth Investing Into

Poorly Executed Market Research

Poorly Executed Market Research

How to increase customer lifetime value

How to increase customer life time value

Great marketing strategies of Apple, Southwest Airlines, and Budweiser

Great marketing strategies of Apple, Southwest Airlines, and Budweiser

What’s the secret to success? It’s not having enough staff or funding to create a major marketing initiative. In fact, the most effective companies engage in several small-scale marketing efforts over time to build their brand awareness, generate leads and drive increased sales. So stop hording all your money for extravagant marketing campaigns and use it wisely. Find the experts that help you get there faster – and cheaper!

What is cost containment

What is cost containment

Cost containment is the practice of ensuring that expenses do not exceed revenue. By monitoring expenses and reducing them in a controlled manner, companies can reduce their risk and ensure profitability.

The Role of Micro Content in Content Marketing Campaigns and When to Use it

The Role of Micro Content in Content Marketing Campaigns and When to Use it

Creating a successful content marketing strategy starts with understanding how customers are responding to content when they are looking for information. It involves using types of content that best resonate with your audience at key points in the customer journey.\When you need to create many different pieces, like social posts, video, long-form, short-form, and advertising copy, you can adapt your strategy to meet your goals. Each social platform has a different design and tone, so it’s important to do the research before creating anything specific.

Ashavi’s approach to improve customer experience

CX or customer experience is known as interactions between an organization and a customer throughout whatever their service transaction would have been of.

The Importance of Customer Journey in Marketing Basis

Nowadays, companies and organizations are competing on value more than price. Winning customers often require much more in truly understanding them. When you want to improve customer experience, it’s essential to think like them, know their point of view at every step of the way. They not only just buy a product or service, they want an experience wherever & whenever. That’s when customer journey comes in.