Start thinking about the brands you love most. Think Netflix (and Dove), Spotify, or Airbnb. You probably came up with a brand like these — they’re instantly recognizable, they have huge footprints, and they have a lot of brand equity.
Read more ...The book begins with an overview of decision trees and discusses how decision trees are related to other concepts such as decision theory, optimization, and statistical inference. The author then explores the use of decision trees in data mining tasks and describes how these techniques complement and supplement other business intelligence applications, such as dimensional cubes (also called OLAP cubes) and data mining approaches, such as regression, cluster analysis, and neural networks. The author then demonstrates how decision trees can be used to solve real-business problems by applying them to scenarios in manufacturing, sales forecasting, CRM applications and marketing analytics.
Read more ...BI technologies allow direct access to data and information. With the help of these technologies, a business can make better decisions upon analyzing big data. They are used widely in data-centered warehouses or data marts and can help to achieve various business outcomes by integrating big data analytics with traditional BI systems. Mobile BI is one of the effective ways to use the massive amount of data. Mobile BI helps businesses deploy data analysis methods to collect, analyze and segment data. It makes business intelligence accessible everywhere and at all times, thereby enabling organizations to make decisions based on analytics-driven insights. According to a report by Datameer, mobile applications will be the second-largest technology integrating Business Intelligence and Big Data. Also, Gartner reports that over 50% of Mobile BI users will depend on mobile devices for insight delivery. Companies such as SAS Business Analytics are already positioning themselves as “mobile-first” companies through a diverse range of services and offerings.
Read more ...When moving into international markets, a lot more things need to be considered. It is much easier to make this break when it’s in other local markets. When moving into international markets, a lot more things need to be considered. International brands are often in the market for localization services to ensure smooth branding and promotion across different international markets due to the fact that they want to establish themselves in a specific country. The biggest brands – from Coca Cola to Pepsi and Honda – have lost several millions of dollars in trying to repair their images in foreign markets. If a company prioritizes localization from day one, however, those issues would have been avoided with proper localization from the onset.
Read more ...Artificial Intelligence(AI), the science of making smarter and intelligent human-like machines, has sparked an inevitable debate of Artificial Intelligence Vs Human Intelligence. In an attempt to make smarter machines, are we overlooking the impact of AI takeovers on future careers? Would Human Intelligence face an existential crisis?
Read more ...As a retail business owner, you want to create products that help people and businesses grow. You want to provide products that are innovative and useful, of top quality and affordable so your customers will come back. But the real problem is that there are thousands of online retailers, who all appear to be competing vigorously against your own business. So how do you differentiate yourself from the others and emerge victorious? Uncovering the most important business intelligence opportunities is the focus of this strategy. This involves tracking end-to-end processes, collecting as much data as possible, and then processing it to produce the most insightful information. For example, BI can track how customers interact with your stores, & this information can be used to enhance customers’ shopping experience making them your loyal customer & generating a series of repeat purchases which boost your revenue – the golden bird which we all eye. With the help of Successful BI Strategy, retailers can make smart, efficient decisions allowing businesses to quickly alter prices or change merchandise offerings.
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