Economists have been predicting that we are headed into a recession. Whether it's inflation of prices, deflation of assets, or stagflation in employment numbers, economists, businesses, and consumers alike are awakening to the fact that flags aplenty are waving markets across the globe into a recession-type event, with a few voices stating that we are currently in one. It’s only been a few years since the last recession and marketers may be in shock. This means they are likely unfamiliar with how to navigate the market, which is why we hope our freshly compiled guide will help them do just that.
Read more ...The Covid-19 pandemic upended a marketer’s playbook. The world changed, and marketing no longer works the same way it used to. Today, it’s important to develop new strategies for reaching customers and building brands — just one year after the pandemic first landed. Covid-19 raised the bar for marketers and businesses large and small, who are now asking themselves how they can make the most of the limited runway before Covid-20 arrives. For some, that’s a more optimistic view on the world – but for many, it’s simply about not losing sight of what matters most to consumers: good experiences, sustainable value and integrity.
Read more ...Diversity, Equity, and Inclusion (DEI) are much more than just a simple buzzword. DEI includes everyone and fully encompasses important traits such as gender, background, disability, and any other characteristic that may help uniquely represent an individual’s identity. This means that DEI create an optimal environment for relationships to flourish and productive work to be done. The benefits of promoting diversity and inclusion (DEI) within a company are many. According to a 2019 McKinsey study, “companies in the top quartile for gender diversity on executive teams were 25 percent more likely to have above-average profitability than companies in the fourth quartile.” In addition to the benefits of creating a more equitable workplace, there is a strong business case for promoting DEI within a company.
Read more ...As the AI revolution continues, it has been widely predicted that the artistic domain will soon be completely overtaken by machines. In fact, there's already some solid evidence that creative industries such as music, advertising and even film are being transformed by AI—and not just in terms of how we interact with them but also in how they are derived from our interaction with them.
Read more ...Have you ever been uncertain about the world you live in and the reality of the truth? The fear of knowing is a common response to most of what we don't know. The answers really make it clear that some people don't want to understand the truth about everything. Society has made life so self-explanatory that the unknown has now become a quest to be kept secret. Science and new advances in artificial intelligence have made it possible for us to reach far more than we could ever imagine.
Read more ...Enterprise resource planning (ERP) is a set of business management applications designed to facilitate the systematic tracking of departmental costs & revenues, inventory and orders, as well as informational flows between departments in order to identify bottlenecks and optimizations that can yield better efficiency and higher profit margins. While ERP systems are great at connecting the dots between business processes to find efficiencies, these days, remaining competitive calls for even more: Real-time data analysis and insights that help organizations make smarter decisions.Business intelligence tools help you quickly analyze your data and identify patterns. The BI solutions focus on the analytics that drives key decisions — so you can more effectively manage your business and make projections for growth.
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