AI-powered Market Research: Survey | Form | Quiz | Registration Form | Booking Form

The Relation Between Brand Personality and Identification With Brand Loyalty

The relationship between brand personality and brand loyalty according to Guo (2003) also discovered that brand personality has a significant influence on brand preference. Because brands have their own distinct personalities, consumers can treat brands like real people. In this case, consumers would expect people's words, attitudes, behaviors or thoughts to meet their personality traits (Aaker, 1996). Mengxia (2007) studied the influence of brand personality on consumer brand preference, sentiment, loyalty and purchase intention. Research results show that brand personality has a positive influence on brand choice, sentiment, loyalty and purchase intention. A brand personality should be defined as lasting and consistent. Besides, it should also be differentiated from different brands and meet the needs of consumers (Kumar et al., 2006). In addition, a study conducted by Kumar et al (2006) classified the relationship between brand personality and separately applied durable goods (cars), consumer goods (ice cream), and teeth) to explore the relationship between brand personality and brand loyalty.

Management Skills and Factors Affecting Employee’s Job Satisfaction at Work

For many workers, “wanting to work” means wanting to do their job well. But the very best employees are not just passionate about their work, but also motivated by their belief that what they’re doing makes a difference. They feel like part of something bigger than themselves. They are committed to long-term success and provide high levels of effort and accountability. When these qualities become ingrained in your culture, you start seeing them in your top performers. Job satisfaction has been said to be a function of several factors, so if you want to achieve the most out of your work life, it's important to keep in mind what psychologists have said about job satisfaction. Job satisfaction depends on the job itself. Whether you’re happy with your bosses, the work environment, or whether you enjoy the tasks and tasks you have to complete each day determines if you will be satisfied or dissatisfied with a job. Job satisfaction leads to improved job performance at work and the reduction of absences, task errors, conflicts at work, and turnover.

The Role of Micro Content in Content Marketing Campaigns and When to Use it

Creating a successful content marketing strategy starts with understanding how customers are responding to content when they are looking for information. It involves using types of content that best resonate with your audience at key points in the customer journey.\When you need to create many different pieces, like social posts, video, long-form, short-form, and advertising copy, you can adapt your strategy to meet your goals. Each social platform has a different design and tone, so it’s important to do the research before creating anything specific.

How to Price and Position Products or Services for Marketing Effectiveness

Product pricing is a rather complex process and requires careful study. To base this on the consideration of factors such as costs, sales and marketing, it is necessary to carry out a series of calculations in order to calculate the price. Generally, it takes into account how much money has been spent in production, personnel and marketing costs, but also the profit margin should consider. Although there are a lot of strategies to position your business and differentiate it from its competitors, product positioning is one of the most important ones. Product positioning is the process of creating a brand's identity by positioning a product or service in relation to other products or services on the market.

What Are the Impacts of Artificial Intelligence on the Creative Industries?

As the AI revolution continues, it has been widely predicted that the artistic domain will soon be completely overtaken by machines. In fact, there's already some solid evidence that creative industries such as music, advertising and even film are being transformed by AI—and not just in terms of how we interact with them but also in how they are derived from our interaction with them.

Will Artificial Intelligence Replace Computational Economists Any Time Soon?

As firms invest heavily in AI and other technologies to help train data scientists, some economists worry they will find themselves redundant. But a counter-argument is that even though AI can automate some duties of economists, the information set on which the AI models are trained – mainly based on decades of economic thinking and policymaking – has been developed by human economists, and AI cannot substitute for that. Regardless of the reinforcement learning models, -unsupervised or using Reinforcement Learning (RL) algorithms – that can boundlessly search, iterate and artificially test the possible relations among the infinite set of variables (economic and noneconomic) – beyond the theories developed in the literature – can detect new relations or optimal policies. This will lead to the formation of a complete set of AI-developed theories, or a significant revision in the “old pre-AI economics”. The question is, what will happen after that, when the community of ai economists replaces human economists? And how or whether it can be shaped?

Exploring the Impact of Artificial Intelligence: Prediction versus Judgment

Humans use the predictions to make decisions. The new classical economics can be described as a theory of exchange, wherein a community provides individuals with the optimal locations and requirements for their activities, so that the required inputs are located close at hand, however their desired outputs are not where they are produced. Decision-making is about the most challenging aspect of human life. That is why you can find so many different kinds of decision-making tools in modern businesses. However, with the rapid increase in big data analytics and artificial intelligence technology, AI is gradually becoming a trend which is being adopted by a large number of companies around the world.

Maintaining Project Networks in Automated Artificial Intelligence Planning

AI and Machine Learning is the most recent development in data science. It automatically discover patterns, learn from signals, and make predictions with very little human input. Unlike previous AI-related technologies, which were used primarily for military applications, this trend will be a significant business application in project management. Artificial intelligence is no longer confined to cutting-edge IT and technology applications. AI has already begun to make inroads into more traditional settings to augment or replace tasks traditionally performed by humans, including project managers. AI is already being used for administrative tasks such as maintaining registers and logs, automating meeting preparation such as room booking, emailing invitations, agenda drafting, and meeting minuting.

Cost of talent acquisition vs. the cost of talent retention_ Which is higher

As a business owner or HR professional, you understand the importance of having top-notch talent on your team. However, finding and retaining that talent comes at a cost. In today's competitive job market, it's essential to strike a balance between acquiring new employees and keeping current ones happy. But which one costs more? Is it more expensive to attract new employees or keep your existing ones satisfied?