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The Metaverse – A new digital marketing trend

In the changing technological environment, brands have begun to embrace new technologies to experiment and create. They will continue to experiment with technology trends and new initiatives to drive value for customers, who can now be a part of their personal experience and engagement. In 2022 and beyond, one of the brand's most innovative ideas is about Metaverse related concepts. This year's new product line includes Metaverse Wanderer, an interactive game leveraged on the Metaverse' creator virtual world. Metaverse is a virtual platform that combines a wide range of virtual and augmented reality technologies. These digital platforms include social media and interactive platforms, which a user can use to interact in some way. Social interaction means that users can communicate directly with each other and there’s a possibility that you could experience products, digitized stylized 3D environments and creative materials using Metaverse technology.

Agile: Why You Need You Use This System in Your Company

Agile businesses are poised to take advantage of the enormous opportunity that Digital Transformation represents. This presentation will focus on the five key phases of Digital Transformation, each being fully explained in detail. With an energetic presenter and a rich learning environment, we’ll dive right into this topic, understand what you need to do, and help you find your best path through the third digitized age.

Assessing the ROI of Most Commonly Used Digital Marketing Strategies

Primary Management Skills Required of a Security Manager: Technical, Conceptual, and Interpersonal Management Skills

Integrating Ethical Values and Economic Value to Steer Progress in Artificial Intelligence

In order to promote the application of ethical principles and values in developing and implementing artificial intelligence systems, we often encounter conflicting opinions from different parts of the organization with solutions that may lead to inappropriate solutions, causing unclear effects on the future of enterprises. This article by Anton Korinek highlights some tensions between economic philosophy and ethics, as well as approaches for solving such conflicts by presenting a series of five challenges.

Are Cultural Differences a Factor in Marketing Messages Strategies

If you are starting a new market, one of the first important factors is understanding local culture. There have been many marketing campaigns that failed due to misinterpreting the local culture, leaving heavy consequences for the brand. No matter how good your company's products are, if they don't clearly survey consumer behavior at the place of sale, it will be easy to cause a negative reaction. One of the biggest challenges that marketers face when they expand internationally is adding their own culture to a new country's culture. Although, on the surface, it may look like using the same successful campaigns in existing markets and applying them to other countries means that they are imposing their own culture on another country's culture.

The negative impact of advertising on children.

The advertisements are becoming increasingly more powerful, colorful, and diverse. In particular, children are the target audience because they have very funny and eye-catching sounds, images, and colors. Consequently, we can see that music and advertising are becoming inseparable from each other.

Is Corporate Social Responsibility a Marketing Strategy?

The public today not only evaluates a good brand by its annual cash value, but also by its impact and responsibility on society as a whole. By incorporating these new paradigms into the brand portfolio, Unilever has been able to develop brands that create significant value for society through their relationships with employees, entrepreneurs and consumers. In recent years, the term CSR (Corporate Social Responsibility) has become increasingly popular. The public has become more concerned about companies and the environment, in particular because businesses are discharging untreated waste into rivers and mangroves. Cases like this have made the public even more concerned about the issue: corporate responsibility for sustainable development of the community.

Customer buying behavior and the sensory marketing role.

Consumers' emotions drive them to buy things they need, but also things they want. The way to influence this emotional state is through the five senses: sight, sound, feel, smell, and taste. You can design products that are visually appealing and give consumers a sense of the product from just looking at it. This can have a profound impact on whether or not a consumer wants to buy your product or service. Sensory marketing is an advertising method based on the purpose of engaging one or more of the five human senses including sight, hearing, smell, taste and touch. to create an emotional connection between consumers and products, services or brands. Although it has been applied in practice for a long time, it was not until the early 1940s, when marketers discovered how what people see affects advertising, research studies Formal studies of a more formal and scholarly nature are being conducted. The knowledge Cam shares below is just like a drop of salt compared to the works that humanity has built.