Many of the emerging challenges associated with augmented reality (AR) have been addressed in the research literature. For example, the field has focused on issues such as social technologies and privacy. However, recent studies have also addressed marketing-related aspects concerning AR marketing.
Read more ...You can't build a relationship with your audience without first "introducing" yourself to them. Start by writing engaging and informative content that stands out from the crowd. It should be informative and educational, but also fun and interesting. Once you've done that, nurture your relationship with readers by offering useful tips or answering questions they had about a certain topic. The goal of all marketing campaigns is to get maximum exposure for a brand. A highly-trafficked homepage or landing page, will help gain that exposure. Newsworthy content can increase the change of virality and brand mentions from high-level publishers are effective ways of gaining attention. Dofollow links are also important because they boost SEO value. Content marketing is all about getting closer to your audience and getting them more engaged. If your brand’s content doesn’t show you have something to offer customers, then you’ve lost them. The key to creating content that’s a part of a solid lead generation process is grabbing the attention of new prospects and holding that attention with high-quality content that is interesting and evokes emotion.
Read more ...The benefits of following competitors in the social media platform are many.
Read more ...These days, many people are in the same boat. The amount of work and responsibility that everyone has is increasing, but at the same time, it’s becoming harder to manage your time. It’s so easy to feel stressed out with too much work at home and not enough time, but what if there was a way to have more of a say over your time? Find out more about effective time management by listening to this podcast!
Read more ...Artificial intelligence (AI) is making it possible for machines to intelligently perform complex tasks that were previously considered human-only. AI also has the ability to learn and improve over time, which means that there is no clear line between when a machine is acting autonomously and when it is simply following instructions written by its programmers. The Reasonable Robot is a seminal text that explores the relationship between robots and humans in law, business and technology. Drawing on the latest developments in artificial intelligence, this ground-breaking book explores the global power shift that has transformed our world and presents a first-of-its-kind global framework for understanding the impact of advances in artificial intelligence and robotics on society.
Read more ...According to statistics of Vietnamese e-commerce sites, two out of every three shoppers have difficulty finding a product, adding that product to the cart, and then giving up without clicking the button. Payment is one of the most common problems for consumers when shopping online because it leads to less profitable transactions and falling customer satisfaction.
Read more ...A handshake, a phone call, a fax, or an email — these are all methods that supply chain professionals have used to communicate information over the past few decades. But as we face new challenges and disruptions in the global economy, it may be time to rethink the way information is spread from supplier to consumer
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