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Should All Online Shops Offer Consumer Anonymity? Why?

In today’s digital world, there is no longer a need to be anonymous. With increasing prominence of internet in our daily life and with the rapid development of technology, privacy has lost their importance. We have become so dependent on technological gadgets that we don't even think about the concept of privacy for any critical or personal information. There are some risks to e-commerce, but there are risks to in-store shopping as well. Driving to a brick-and-mortar store puts a driver at risk for an accident. Swiping a credit card during checkout places a shopper at risk for credit-card skimming. No matter the venue, there will always be risk. As the e-commerce world continues to gain momentum and evolve, shoppers should keep several key security suggestions in mind.

Agile Business Process Development: Why, How, and When

Agility, agility, agility! Whatever your role in the agile process and whatever you need to do, Agile Business Process Development provides everything you need from an agile process perspective.

Is Affiliate Marketing a Digital Marketing? Why?

Digital marketing is a combination of different strategies that help companies offer their products & services to the target audience. While traditional marketing still holds its place by billboards, distributing handouts, promoting on television and newspaper, etc., the digital marketing has opened-up new gates to market the products and services quicker, reaching out to vast customer base, and providing measurable insights of the marketing campaign.

How a customer might protect himself from the impact of direct marketing

How a customer might protect himself from the impact of direct marketing.

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How Can Artificial Intelligence Help Us Understand Human Creativity?

Maybe you’ve been frustrated by the process of creating multiple color swatches of an item, or scouring through endless data sets to find what exactly is causing a decline in your sales. Well, as an innovative business mind, you are not alone! Imagine saying goodbye to this tedious task and instead using that time for something more strategic and useful. AI can help you accomplish your strategic goals faster and with fewer errors while freeing you to focus on being truly strategic in your work. Even at its most powerful, AI doesn't replace human intelligence; rather, it helps people do what they love better and faster while opening the door to new and exciting ways to experiment, test, and learn from customers to create dramatically improved experiences.

How Customer Satisfaction Affects Sales Performance

DIGITAL MARKETING IS A TREND NOWSADAY, ISN'T IT?

Digital marketing.

Traditional Marketing vs. Digital Marketing: Which one is Better When it Comes to Tracking KPIs

In order to get the most out of your marketing efforts, you need to understand exactly who your target market is. This will aid you in identifying which kinds of marketing strategies they use and what they specifically want. The more targeted you are with your messaging, the more likely it is that this messaging will be effective in driving leads. The type of marketing that works for a business is always changing. Digital Marketing (Digital Marketing) and traditional marketing both have their own pros and cons. It's important to know what each type of marketing is able to offer. Are you hesitating to invest in Digital Marketing (Digital Marketing) or traditional marketing? By clearly demarcating these two aspects, a business will better understand which marketing method is suitable and how to apply it.