AI marketing uses automated decision-making technology to make automated decisions based on data collection, data analysis, and additional observations of audience or economic trends that may impact marketing efforts. AI is often used in digital marketing efforts where speed is essential; it can be applied across multiple industries, from health care through transportation and retail to entertainment, media and financial services.
Read more ...The millennial generation is quickly becoming one of the most influential forces in our industry. With this power comes a range of unique challenges, as well as opportunities for brands to leverage and understand. If you think marketing to millennials is the same rodeo as marketing to Gen-Z, think again. As Gen-Z gets older and joins the workforce, we’re seeing some key differences in how each one budgets, spends, and saves based on their values and perception on brands and industries.
Read more ...Pricing is one of the most important decisions that a retailer can make. A pricing strategy dictates how much money a business will take in, and if it’s done incorrectly, it can lead to lost revenue and unhappy customers. So how do you set retail pricing so that it’s fair for both your business and customers? In this blog post, we will discuss the various aspects of retail pricing and the different strategies you can use to determine the best price for your products. We will also look at some of the key factors to consider when creating a pricing strategy and highlight common mistakes to avoid.
Read more ...It’s no secret that the business world is becoming more and more competitive, with companies scrambling to stay ahead of the curve. To do this, many organizations are turning to new approaches like Lean and Agile methodologies. But what are these strategies, exactly? And how can they be implemented in your organization? This blog post will explore the fundamentals of Lean and Agile Strategies, delving into their differences and discussing how they can help your business succeed. Read on to learn more!
Read more ...Vietnam has a large and growing economy, attracting more companies from around the world than any other country in Southeast Asia. It’s considered to be one of the easiest countries in which foreign-owned companies can establish themselves as well. Companies must register their association with Vietnam's Ministry of Planning and Investment, but all other steps are straightforward – they will issue all documents required by their state registration and tax authorities, including business licenses and operating permits.
Read more ...Humans use the predictions to make decisions. The new classical economics can be described as a theory of exchange, wherein a community provides individuals with the optimal locations and requirements for their activities, so that the required inputs are located close at hand, however their desired outputs are not where they are produced. Decision-making is about the most challenging aspect of human life. That is why you can find so many different kinds of decision-making tools in modern businesses. However, with the rapid increase in big data analytics and artificial intelligence technology, AI is gradually becoming a trend which is being adopted by a large number of companies around the world.
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