Customer Satisfaction vs. Brand Loyalty: What to Focus on to Prevent Losing Customers
Customer Satisfaction vs. Brand Loyalty: What to Focus on to Prevent Losing Customers
Customer loyalty and customer satisfaction aren't the same thing, which means your business should be measuring both. But one should take precedence over the other -- and we'll teach you how to figure out which one. Customer satisfaction is a measurement of a customer's attitude toward a product, a service, or a brand. It's usually measured by a customer satisfaction survey on a numerical scale. Customer loyalty is a set of behaviors and attitudes that a customer exhibits that demonstrate loyalty to a product, service, or brand, such as repeat purchases or choosing the brand over a competitor.
Read more ...