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The Potential Negative Impact of Artificial Intelligence in the Future

60 years ago, Artificial Intelligence was still in its infancy. It had made incredible strides in many fields, including large-scale data storage, self-driving cars, and neural networks that could be trained to recognize objects. At the same time, the debate about artificial intelligence has grown more heated than ever. We can't help but wonder if this rapid development has been a boon for our lives or just another risk to consider. Although we cannot deny that the development of artificial intelligence has given us a lot—from easier navigation to better search engines—it also comes with a lot of risks. While we may not have been able to foresee them all yet, we are aware that there are still many unknowns out there.

Price versus benefits (of products_ services)

The price you charge for your product or service is one of the most important business decisions you make. Setting a price that is too high or too low will - at best - limit your business growth. At worst, it could cause serious problems for your sales and cash flow. Fortunately, there are ways to determine the right price. In this report we’ll show you how to set prices based on value received and find out whether competitors are charging too much or too little.

Marketing Mindset: The Key to Success

Advantages and Challenges of Targeted Marketing With Facebook Ads

Effect of emotional targeting of brands on customers

The emotion is a fundamental part of human behavior and an important factor in our lives. Emotions play a decisive role in every decision-making moment, from the most important decisions such as voting or choosing a partner to other less important moments. Emotions are a powerful tool for marketers; they have the ability to draw consumers in and make them feel valued, whether these emotions are positive or negative. Emotions can be harnessed to enormous effects by emphasizing the emotional element of customers, brands can influence the way they interact with them in ways they want.

Interactive Content Marketing as an Emerging Content Marketing Strategy

Interactive content marketing is a powerful strategy that delivers exceptional results. It's one of the most effective and sustainable forms of marketing, but it takes a detailed plan to implement. Here are some great ideas you can use for your interactive marketing program. It’s no wonder that digital marketing has become so crucial to ensuring that a business is heard above the noise in today’s digital world. With the ever-changing landscape, it’s not easy to stay on top of new techniques and tools. While it’s not getting easier to market your product, marketing is becoming more important than ever. Competition is increasing within the marketplace and today’s consumers only have so much attention to give to their products, making it more critical than ever before that marketers understand their customers and provide services that solve pain points.

How to increase customer lifetime value

How to increase customer life time value

Marketing Campaigns Targeting Millennials and Generation Z: Comparative Analysis

The millennial generation is quickly becoming one of the most influential forces in our industry. With this power comes a range of unique challenges, as well as opportunities for brands to leverage and understand. If you think marketing to millennials is the same rodeo as marketing to Gen-Z, think again. As Gen-Z gets older and joins the workforce, we’re seeing some key differences in how each one budgets, spends, and saves based on their values and perception on brands and industries.

The Application of Artificial Intelligence in Real-Time Strategy Games

Advances in game artificial intelligence have led to the exploration of new concepts and principles thereof; research has also been conducted that focuses on abstract models and simulations, especially in computer games. There appears to be a gap between academic artificial intelligence research and real-time strategy (RTS) computer games regarding AI strategies, tactics and strategies.