Test your business idea before starting a business

Test your business idea before starting a business

How to Measure the Purchase Intention

How to Measure the Purchase Intention

Is Display Marketing on Its Deathbed?

Is Display Marketing on Its Deathbed?

Are Eco-Friendly Products Really Better?

Are Eco-Friendly Products Really Better?

Useful Tips To Make Your Customers Buy More

Useful Tips To Make Your Customers Buy More

How Order Apps Are Transforming the Retail Industry

How Order Apps Are Transforming the Retail Industry

Understanding Agile Supply Chain Management in the Fashion Industry

Understanding Agile Supply Chain Management in the Fashion Industry

Fashion is a continuous, dynamic and evolving industry where new trends are created every season by changing consumer preferences. Developed to meet the demand of time-strapped consumers, fashion retailers have revolutionized the fashion industry with the introduction of “fast fashion”. The popularity and widespread adoption of fast fashion strategies has made it possible for brands and retailers to offer affordable yet high-quality clothes at competitive prices.

Purchase Intention: Color-emotion Associations

Purchase Intention: Color-emotion Associations

Data Analysis: Optimizing Marketing Strategies Through Real-Time Data

Data Analysis: Optimizing Marketing Strategies Through Real-Time Data