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Multidimensional Modeling for Social Business Intelligence

In this paper, we describe the concept of social business intelligence (SBI) in order to describe its scope and aim. The applicability of SBI was explained, followed by an outline of its benefits and drawbacks. Moreover, we discuss topics as the main component of a topic hierarchy and outline its challenges. Afterwards, we introduce a reference architecture for SBI that has been formulated based on the core concepts outlined above. We illustrate the utilization of our proposed architecture by describing two particular implementations specific to query performances and to our meta-star approach. Finally, some experimental results are presented for topic queries within our system as well as for various query executions performed with different volumes of textual data available for aggregation in a real context (Filipino auctioning sites).

Infographic/Facts about E-commerce industry in Vietnam/Southeast Asia

E-commerce refers to the sale or trade of goods or products through an electronic network.

THE RELATIONSHIP BETWEEN PRICE & BENEFITS

When valuing a product, the business has to consider consumer’s perceptions of prices and how it affects their buying decisions.

Email Marketing Role in Lead Generation

Acquisition of new customers vs retaining existing ones, which one is more challenge?

Majorly, customer retention and acquisition are the two types that can affect business sustainability and growth. Any business relies on the efficacy of its employees and the loyalty of its customers.

Marketing Analytics

Improving Self-Discipline and Time Management Skills in Students

There is no one right way to manage your time, but good habits lead to more productivity. Time management is crucial for any job or career in today's fast-paced world. Let us help you improve your time management skills! A lot of people feel that time management is a talent—and in a way it is. However, there are many different types of time management and it does require practice to learn how to effectively use time-management skills in your work life. In this article, we’re going to teach you everything you need to know about time management. We know how difficult it is to manage one’s time, but with a little practice and focus, these tips will have you managing your time more efficiently.

The Best Social Media Platform to Use for B2B Marketing

Today, 40% of B2B buyers use social media to help inform their purchasing decisions. That’s why B2B marketing leaders are devoting an average of 12.2% of their marketing budgets to social media, according to Gartner. Position yourself as an expert in your field and get others to follow your lead, using high-quality content that showcases your understanding of your industry, tools and technologies.

What is the Pillar Content and How to Use it to Grow Sales