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Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity

Spotlight on CSR, the next big thing in corporate responsibility. According to research from PR firm Edelman, 70% of consumers say they are willing to pay more for a business that supports worthwhile social causes. This is considered a point for businesses to target when they want to hit the buying psychology of consumers, and CSR is the term used by businesses to refer to this activity. So what is CSR and how does it effectively support business operations today, let's find out with MarketingAI how to achieve this.

Customer Data Analysis Model Using Business Intelligence Tools in Telecommunication Companies

Business intelligence software is the most important technology in the telecommunications industry. It can help you gain deep insights into your customer, find new opportunities and make cost-saving business decisions. Business intelligence software improves overall decision-making capability by integrating data from multiple sources. It helps organizations establish precise marketing plans, understand customer behavior and develop new products by providing deep analytics for customers and stakeholders.

HRM and the importance of motivation- Discuss the most motivating factors for future leaders.

Motivating employees can be a very difficult task, especially in a fast paced and challenging work environment. Effective employee motivation is key to organizational success, so how can you motivate your employees? This article will give you some additional ideas on how to do this based on real life situations.

What Role Will Artificial Intelligence Actually Play in Human Affairs in the Next Few Decades?

IFM has installed their products in more than 110 warehouses across Canada, with plans to expand into the U.S. and Europe. Their software helps warehouse managers detect and prevent accidents by detecting violations of safe driving, truck management and cell phone use rules. The devices aren’t always a clear-eyed cop, but it’s an eye nonetheless. At the same time, Sridhar says that AI is building on existing strengths. What’s driving it is more and more data being generated as people interact with each other, and increasingly so in different ways. He points to sensors—like digital cameras and microphones—that are becoming less expensive and more powerful, as well as software that’s able to process images faster and better than ever before. Marc Gyongyosi and the small but growing crew of IFM/Onetrack.AI have one principle that rules them all: think simple. The words are written in simple font on a sheet of paper that’s stuck to a rear upstairs wall of their industrial two-story workspace, where they’ve been working out of since September 2018. What they’re doing here with artificial intelligence, however, isn’t simple at all.

Consumer purchase decision and the influence of e-marketing- Discuss the case study of India.

A million-dollar question: "Is online shopping really so appealing to consumers in India that they will continue to do so even when the promotions are gone?". In terms of internet traffic, India is the largest e-commerce market with 150 million visitors per month, followed by China with 124 million visitors per month. With a growing middle class and the growing popularity of online shopping, it is predicted that Asia will surpass North America and Europe as the largest e-commerce market in 2019. To understand the needs of an industry, you need to deeply understand its market. According to some reports, India is the second largest market in the world with $90 billion annual turnover in the offline retail sector compared to $79 billion in the global e-commerce industry. However, even though the Indian ecommerce market is growing rapidly and there are nearly 100 million users on mobile phones across India, it only accounts for 5 percent of total retail industry sales.

Lead generation from Facebook versus lead generation from Instagram- A comparative analysis.

If you are doing business on Instagram, then you are not just selling products or content to a certain target market. You also need to conduct regularly how to find customers on instagram to expand your customer file. Do you often post sales on facebook without any interaction? There are many reasons, it may be because people on your friends list are not interested in your product, or for some other reason, but I would definitely try to get their attention and make them aware of what you're doing. Your product is nessesary for solving a problem. To solve this problem, you need to find and connect people who are interested in your product. In a simple and understandable way, you need to find potential customers and make friends with them. Advertising is the way that people have of getting into the business of selling. Advertising is not a guarantee that you will make a sale, it’s just another way to reach as many people as possible in order to make more sales. Advertisers spend money running ads to get their message across, but this does not necessarily guarantee you will make a sale. If there are no sales, then the money spent on advertising disappears and you have wasted it.

Study the influence of multinational trade agreements on the growth of developing economies.

The government has also long-term plans to promote foreign investment and market reform, so that it will still be easier for Vietnamese companies to access international markets. The FTAs with 10 countries help Vietnam open the market and reduce barriers to national development. The EVFTA agreement signed on February 18, 2019 is expected to open a large market for Vietnamese people and products in European countries, especially in Germany, France and Belgium.

The Most Noteworthy Consumer Behavior Changes When Shopping Trendy vs. Mainstream Products

As the world has locked down to combat the dreaded pandemic, it has done so in conjunction with a massive drop in consumer spending. In fact, over the past few months take up of common household goods have dropped by 22%. This is a particularly concerning finding as it suggests potential market penetration for brands aiming for high levels of growth. This year's global consumer sentiment index has been a rollercoaster: we saw one of the lowest levels ever recorded, while the second quarter of 2020 was actually the most optimistic period in history – and we’re expecting another downward shift in 2021. With that said, things are starting to look up for the rest of 2020 – here are all 5 consumer trends you need to know, to help you plan your marketing strategy for the rest of 2020 and beyond.

STUDYING THE PURCHASE PROCESS AND MAKING A PURCHASE DECISION IN THE DIGITAL TECHNOLOGY AGE

Accompanying the tremendous growth of online shopping is the emergence of continuous buying behaviour or very random purchases without regard to the purpose of the use or other financial priorities. These behaviours have contributed significantly to the success of e-commerce platforms, but also led to a huge waste for the consumption of each individual and family. One way that could help curb this behaviour and avoid such waste is if can find a way to transform this behaviour into something more positive as well as useful, such as encouraging people to recognize their consumption patterns and make better decisions about consumption in order to minimize spending on unnecessary products and maximize the value obtained from their purchasers by directing them towards specific platforms according to their consumption patterns and needs.