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Business to consumer marketing, social media marketing, and advertising- Pros and Cons.

Social Media has made the world smaller and more accessible. These days you can connect with almost anyone — even people who live in faraway places — through social networks. The growing popularity of these websites make them excellent channels for advertising and marketing your products or services! Social media has been combined with the newest technological innovations in communication. As a result, various platforms have become more powerful. Such platforms have also proved helpful for their users, including business owners implementing Digital Marketing campaigns. Digital marketing can assist organizations in improving customer satisfaction and increasing revenue. Social Media Ads are the perfect way to get the attention of potential customers, driving traffic to your website. Content Marketing is perfect for engaging with casual users and converting them into loyal followers, and you can always make the most of content publication and sharing using a social media scheduler to maximize your reach and overall effectiveness.

How FMCG Firms Are Transforming Digitally

Fast-moving consumer goods (FMCG) companies have been around for decades, delivering essential products that we use every day. However, with the rise of digitalization, these firms are transforming their operations to keep up with modern trends and meet customer demands. The FMCG sector is now leveraging various technologies like Artificial Intelligence (AI), Internet of Things (IoT), and Big Data analytics to improve efficiency, production processes, and supply chains. In this article, we explore how FMCG firms are digitally transforming themselves and the benefits they reap from it. Let's dive in!

How to measure brand health with the target customers

Brand health is crucial for the success of any business. It's what sets you apart from your competitors and helps build a loyal customer base. But how do you know if your brand is healthy? The answer lies in measuring it with your target customers. By understanding their thoughts, feelings, and perceptions towards your brand, you can get a clear picture of where you stand in the market. In this article, we will explore the importance of measuring brand health with target customers and provide tips on how to do so effectively.

How Customer Satisfaction Affects Sales Performance

Agile method in product development

How to get better Customer Experiences?

Hearing your customers is crucial while managing enterprise functions

It is vital for businesses to provide a good customer experience if they want to stay competitive. By focusing on the customer journey, understanding customers' needs and expectations, and providing excellent service throughout their interactions with your business, you can ensure that each of your customers has an enjoyable experience. Investing in quality customer service is always worth it as it increases satisfaction and loyalty among your customers, which will result in increased revenue over time. With these tips in mind, you are ready to create the perfect customer experiences for all of your customers.

Understanding consumer psychology

In the business world, consumer psychology research helps firms improve their products, services and marketing strategies in order to bolster sales. Consumer psychology is a growing discipline, fuelled primarily by corporate interest and funding.

Purchase Decisions of Generation Z and Y: Comparative Analysis

How Facebook helps a business to grow?

The availability of Facebook for small businesses and for the SMEs has become an essential element of business development strategy in Vietnam. Small business growth significantly depends upon knowledge, brand awareness, reputation and recognition by consumers. Thus, access to Facebook platforms can help businesses to rank higher among their competitors through effective marketing strategies. Facebook is a business platform that allows businesses to take advantage of, exploit and develop for their own businesses. It’s our mission to help you understand how Facebook makes businesses better by making it easier for you to: Connect with the people you know; Simplify & save time for the updates you care about; Find relevant information about topics that keep your mind fresh and active; And find ways to connect with your friends, family and professionals globally. The potential of Facebook as a marketing tool is not difficult to understand. First, it has a huge number of users who are present and active on social media every day. According to the latest report of We Are Social 2019, in Vietnam, Facebook is the 2nd most visited website after Google, the social networking platform Facebook Messenger ranks 3rd in terms of active users. The total number of customers that are approached monthly from advertising (Monthly Active User) reaches more than 61 million people, in addition, the average Vietnamese people spend up to 4 hours and 30 minutes on social networks every day… These figures That said, your potential customers are present and active on this platform every day, that's why businesses can't ignore the implementation of marketing activities on the Facebook platform. The use of social networks can help you in gaining new customers and increasing sales. Fanpage represents the face of your business on a social network, helping you to reach target customers. The combined use of these two platforms will help businesses grow in both sales and brand awareness.