Green marketing is an effective way to get noticed, but more importantly, it’s a smart way to help customers and employees feel good about what you do.
Read more ...The digital world is changing fast. Social media platforms are a crucial element to your company’s success, and social media platforms have changed significantly over the past few years. Brand strategy is changing with it. The goal of this course is to help your company become more aware of the changes in how each platform works so you can use them to your advantage and set yourself apart from competitors.
Read more ...Understanding consumer behavior is important for marketers because it can help them understand what influences a consumer’s buying decision. Knowing what drives your prospects to choose one product over another can create better sales strategies for your business. The Covid-19 pandemic has impacted consumer behavior and caused changes in shopping habits. Consumers are increasingly shopping online, because it's more convenient than physically visiting a store. This happened at the same time consumers were trying to save money during the recession.
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