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How does television advertisement impacts the customer’s top mood?

TV advertising can create an ROI between 300% and 500% for those who implement it into their strategy. Measuring the return on TV advertising investment involves more than just looking at an immediate increase in sales. The true power of TV advertising can offer an immense return for your business. Here are a few ways you can see the true power of TV advertising.

The Use of Artificial Intelligence in Today’s Technological Devices

AI is fundamentally reshaping how companies and consumers interact. Over the last two decades, we’ve seen unprecedented advances in machine learning and advanced algorithms that allow machines to learn by themselves. AI is everywhere — from self-driving cars and smartphones that teach themselves to find your phone or money, to online apps that can recommend restaurants and hotels based on their past experiences.

The Best Use Cases for One-step vs. Multi-step Content Marketing Campaigns

Shopping carts and checkouts are absolutely crucial parts of any online store because these are the places where customers usually abandon. Customers go to their carts, shop around and then leave without completing their purchase decision. For example, opening your cart, looking at items and then simply closing it without making a click, as opposed to clicking checkout – that's what we call abandoning. For this reason, each customer wants to be sure there is quick action taken after clicking checkout or purchasing so that they have an easy time finding their order or item in the product line.

Why Work-Life Balance Doesn’t Work?

Predictive Analytics: The Future of Business Intelligence

Business Intelligence (BI) is increasingly becoming a business asset, requiring greater flexibility and efficiency in the way it's used. It has become the measurement and predictive tool at the heart of how companies operate their daily business. With this change comes new challenges such as increased data volume, real-time analysis and IoT applications.

Marketing budgets included by BREXIT

Retail research methodology

Have you ever walked into a store and wondered why certain products are placed in specific aisles? Or maybe you've questioned why some retailers offer discounts at particular times of the year. Well, wonder no more, because that's where retail research comes into play! Retail research is the process of examining consumer behavior, market trends, and industry standards to help businesses make informed decisions. From surveys to focus groups and everything in between, there are several types of retail research methods available.

When do you need market research

Are you planning to launch a new product or service? Or are you looking to expand your business into new markets? Whatever your objective is, it's essential that you conduct market research before making any major decisions. Market research provides valuable insights into consumer behavior, industry trends, and competitive landscape. It helps businesses make informed decisions and minimize risks associated with launching a new product or entering a new market. In this article, we'll explore what market research entails, why it's important, when you should conduct it and how to do it effectively. Keep reading to learn more!

Reasons businesses overspend

As a business owner, it's easy to fall into the trap of overspending. Whether it's poor planning or lack of control, overspending can have serious consequences on your bottom line. In this article, we'll explore the most common causes of overspending and provide practical tips for avoiding them.