When your website only posts articles found anywhere, you need to rethink your content marketing strategy. Many companies are turning to new forms of content, like infographics and videos, that can help build engagement with specific audiences.
Read more ...Digital marketing is a digital form of marketing which can be conducted using the internet, social media platforms and mobile devices. Digital marketing encompasses a wide range of marketing methods and techniques but broadly speaking falls into two categories content marketing and social media marketing.
Read more ...One of the most common questions we get is “how do I get started?” or “what should I track?” It is important to understand that all data sources are important. Without it, you can’t measure your SEO performance or rank for referral traffic. And without data, you can’t improve your marketing strategies and reduce costs. But data tracking can be difficult. In this guide, we’ll teach you how to track data sources in order to understand what they mean, why they matter, and how to pick the right ones.
Read more ...Content marketing is at the heart of everything we do at our organization. In fact, Content Marketing Institute reports that 71% of B2B marketers say content has only become more important in the last year. This isn’t exactly surprising when you consider marketers need to create content to fuel every stage of the buy cycle, stand out from the completion, and build trust. Keeping the content presses churning can be a daunting prospect for many marketing teams, who find themselves in a constant state of anxiety as they work to keep calendars and channels full, sales teams happy, and prospects engaged. If you’re in this position too, then Google Analytics Premium is designed for you. And it delivers results: we can help your team understand where their time is being spent so that they can direct more energy into key areas of spend. Have you been struggling to come up with new ideas for your blog or website - or even for the next big project? If so, you're not alone. But luckily, there's a better way to fill your content needs without resorting to panic-induced, ad-hoc projects. Content pillars help drive web traffic with better SEO, keep your message consistent, and make coming up with new ideas a breeze
Read more ...Waterfall vs Agile Project Management Comparison.
Read more ...As a SME owner, you know that information is power. However, gathering relevant and accurate data can be overwhelming, time-consuming and costly. That's where in-house research comes in – a cost-effective way to generate insights into your industry or target audience without breaking the bank. In this article, we'll explore the benefits of conducting research in-house, how to do it effectively and when it's time to consider outsourcing.
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