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Price versus benefits (of products_ services)

The price you charge for your product or service is one of the most important business decisions you make. Setting a price that is too high or too low will - at best - limit your business growth. At worst, it could cause serious problems for your sales and cash flow. Fortunately, there are ways to determine the right price. In this report we’ll show you how to set prices based on value received and find out whether competitors are charging too much or too little.

Social media and its give-away technique- Is it worth it?

Social media giveaways create the perfect opportunity for social media managers to drive engagement and boost brand awareness. By asking users for just one like, comment or share to enter a promotion, brands can capture user attention and expand their reach. The convenience of creating and participating in a social media giveaway has made it a powerful — and popular — marketing tool for companies looking to deepen engagement and build loyalty. Social media has rapidly become a popular way to host brand promotions, such as sweepstakes and contests. The reason is that social media provide the flexibility and accessibility businesses need to engage with their customers in a way that is both seamless and highly engaging. Here are three key reasons you might want to consider hosting your next contest or sweepstakes on social media:

Relations Between Agile and Lean Supply Chain Management

Supply chain management is an important aspect of engineering and product development.

Go to Market Strategy

Are you launching a new product or service? Do you want to ensure its success in the market? Then, a solid Go to Market (GTM) strategy is what you need. A GTM strategy outlines how your business will introduce and promote your offering to potential customers. Without one, even the best products can fail to gain traction. In this article, we'll explore why a GTM strategy is crucial for any business and give you some tips on how to develop an effective plan that ensures your product's success in today's competitive market.

The Potential Negative Impact of Artificial Intelligence in the Future

60 years ago, Artificial Intelligence was still in its infancy. It had made incredible strides in many fields, including large-scale data storage, self-driving cars, and neural networks that could be trained to recognize objects. At the same time, the debate about artificial intelligence has grown more heated than ever. We can't help but wonder if this rapid development has been a boon for our lives or just another risk to consider. Although we cannot deny that the development of artificial intelligence has given us a lot—from easier navigation to better search engines—it also comes with a lot of risks. While we may not have been able to foresee them all yet, we are aware that there are still many unknowns out there.

Product concept testing

Do you have a brilliant idea for a new product but aren't sure if it will be successful in the market? If so, product concept testing may be just what you need. This process allows you to gather valuable feedback from potential customers before launching your product, which can save you time and money in the long run. In this article, we'll explore what product concept testing is, why it's important, how to conduct it effectively, and its numerous benefits.

Tips to run qualitative focus group

A well-run focus group can be a powerful way to gather insight and information about your customer base, but if you’re unfamiliar with how to run them, you could be missing out on great opportunities. Get tips for running successful focus groups so that you get the answers you need.

Magic Quadrant for Business Intelligence and Analytics Platforms

Businesses need solutions that can fit their unique needs. Gartner's Magic Quadrant for Business Intelligence and Analytics Platforms helps organizations to understand which vendors offer the best products, services, and capabilities for their needs. Analytics and business intelligence solutions help uncover hidden insights across the enterprise, create a unified view across departments, and thus enable each department to sing from the same hymn sheet.

The Concept and Use of Agile Development

As technology continues to rapidly evolve, so do the tools and methods used to develop it. Agile development is an innovative approach to software engineering that focuses on quick responses to changing customer needs and rapid delivery of value. It's a concept that has been gaining traction in recent years, with more businesses and developers recognizing its potential for improving the quality and speed of their work. In this blog post, we'll discuss what agile development is and how it can be used to create efficient software solutions. We'll also explore the different types of agile frameworks and how they can be applied in various projects.