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Product Market Fit - What, When and How

Finding out if your startup has product-market fit — that is, if you have validated that there’s a market for your product and people will pay money for it — sounds like something you have to do later in the process, when your business is already well on its way. But finding out whether your startup has PMF is important because it means you can justify investing resources during the next stage of growth.

How to prevent the fake respondents answering the fake response for online research

The most common issues of online research is fake respondents give fake responses.

Online research is cheap and fast which helps researcher to gain insight quickly. However, beside the good points, online research has also many disadvantages, which make researchers hesitate to use it.

Marketing Campaigns Targeting Millennials and Generation Z: Comparative Analysis

The millennial generation is quickly becoming one of the most influential forces in our industry. With this power comes a range of unique challenges, as well as opportunities for brands to leverage and understand. If you think marketing to millennials is the same rodeo as marketing to Gen-Z, think again. As Gen-Z gets older and joins the workforce, we’re seeing some key differences in how each one budgets, spends, and saves based on their values and perception on brands and industries.

How to increase customer lifetime value

How to increase customer life time value

The Most Important Elements Every Compelling Content Marketing Must Have

Your website will attract more customers when you understand and properly apply the forms of content marketing. Many small businesses don’t realize that their websites can be a powerful tool to increase web traffic, leads, and sales. By adding content marketing to a website, you can improve your online presence and gain a competitive edge over your competitors. In order for businesses to have their own attraction and imprint, they must invest in learning and diversifying forms of content marketing. According to a 2017 study, the key to increased web traffic for businesses is through the use of immersive and engaging content that captures the attention of visitors. There are six popular ways to do this: video blogging, informative posts, product reviews, blogosphere influencer marketing and branded blog posts.

Effect of emotional targeting of brands on customers

The emotion is a fundamental part of human behavior and an important factor in our lives. Emotions play a decisive role in every decision-making moment, from the most important decisions such as voting or choosing a partner to other less important moments. Emotions are a powerful tool for marketers; they have the ability to draw consumers in and make them feel valued, whether these emotions are positive or negative. Emotions can be harnessed to enormous effects by emphasizing the emotional element of customers, brands can influence the way they interact with them in ways they want.

Interactive Content Marketing as an Emerging Content Marketing Strategy

Interactive content marketing is a powerful strategy that delivers exceptional results. It's one of the most effective and sustainable forms of marketing, but it takes a detailed plan to implement. Here are some great ideas you can use for your interactive marketing program. It’s no wonder that digital marketing has become so crucial to ensuring that a business is heard above the noise in today’s digital world. With the ever-changing landscape, it’s not easy to stay on top of new techniques and tools. While it’s not getting easier to market your product, marketing is becoming more important than ever. Competition is increasing within the marketplace and today’s consumers only have so much attention to give to their products, making it more critical than ever before that marketers understand their customers and provide services that solve pain points.

Innovative Marketing Solutions are Not Worth Investing Into

Critical research on how AI will help make better marketing decisions

AI marketing uses automated decision-making technology to make automated decisions based on data collection, data analysis, and additional observations of audience or economic trends that may impact marketing efforts. AI is often used in digital marketing efforts where speed is essential; it can be applied across multiple industries, from health care through transportation and retail to entertainment, media and financial services.