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Centralized marketing and international brands- Is it a good idea?

As a millennial in the retail industry, I am a sensory-driven person. The best way to sell an item is to make it look great, smell good, and taste amazing. Food sample stations throughout Whole Foods are a great example of this concept. You may not have come in looking for vegan muffins, but if you get a taste, you might not leave the store without them. Sephora’s makeovers are another perfect case study of retailers offering demos. Shoppers who come in to buy foundation might just fall in love with the lip stain employees put on them.

Social Media Marketing Role in Lead Generation

According to statistics in 2021, more than 4.6 billion people are using social networking sites such as Facebook, Tik Tok, Instagram.. This is a golden opportunity for businesses to reach target customers through Social media marketing (SMM).

Research thinking vs Design thinking

Research thinking vs. Design thinking

TOP TIPS FOR DEVELOPING AN MARKETING PLAN

Nowadays, with technology creating massive marketing opportunities, there are still some important criterion for developing an effective one to support your business mission. ASHAVI looked at some of the most essential factors that to help you get clear on all things you need in the plan. These are the following.

How to Leverage Marketing to Drive Innovation

Retail research methodology

Have you ever walked into a store and wondered why certain products are placed in specific aisles? Or maybe you've questioned why some retailers offer discounts at particular times of the year. Well, wonder no more, because that's where retail research comes into play! Retail research is the process of examining consumer behavior, market trends, and industry standards to help businesses make informed decisions. From surveys to focus groups and everything in between, there are several types of retail research methods available.

Understanding Agile Supply Chain Management in the Fashion Industry

Fashion is a continuous, dynamic and evolving industry where new trends are created every season by changing consumer preferences. Developed to meet the demand of time-strapped consumers, fashion retailers have revolutionized the fashion industry with the introduction of “fast fashion”. The popularity and widespread adoption of fast fashion strategies has made it possible for brands and retailers to offer affordable yet high-quality clothes at competitive prices.

Use of centralized global marketing

When moving into international markets, a lot more things need to be considered. It is much easier to make this break when it’s in other local markets. When moving into international markets, a lot more things need to be considered. International brands are often in the market for localization services to ensure smooth branding and promotion across different international markets due to the fact that they want to establish themselves in a specific country. The biggest brands – from Coca Cola to Pepsi and Honda – have lost several millions of dollars in trying to repair their images in foreign markets. If a company prioritizes localization from day one, however, those issues would have been avoided with proper localization from the onset.

Artificial Intelligence: Compared To The Human Mind’s Capacity For Reasoning And Learning

Artificial Intelligence(AI), the science of making smarter and intelligent human-like machines, has sparked an inevitable debate of Artificial Intelligence Vs Human Intelligence. In an attempt to make smarter machines, are we overlooking the impact of AI takeovers on future careers? Would Human Intelligence face an existential crisis?