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The Best Use Cases for One-step vs Multi-step Content Marketing Campaigns

The Best Use Cases for One-step vs. Multi-step Content Marketing Campaigns

Marketing Mindset: The Key to Success

The Future of Online Surveys: Chatbots, Video Surveys, and Beyond

Food and Beverage Marketing: The Rise of Plant-Based Products

How to prevent the fake respondents answering the fake response for online research

The most common issues of online research is fake respondents give fake responses.

Online research is cheap and fast which helps researcher to gain insight quickly. However, beside the good points, online research has also many disadvantages, which make researchers hesitate to use it.

Building a Community Around Your Brand: Engagement Strategies in the Modern Era

Global Market Research: Opportunities and Challenges in 2025

Ins and Outs of Targeted Marketing With Paid Search Engine Ads

What Is PPC? Pay-per-Click (PPC) is an online advertising model that allows your organization to appear above organic search results. To use PPC, you'll create a PPC campaign and select the relevant keywords/phrases (or long-tail keywords) of interest to your business in order to direct traffic to your website. Once a visitor interacts with search ads appearing on a user's device, the impression is recorded by Google Analytics and used in their reports or data mining models.

Data-Driven Content: How Analytics Can Shape Your Strategy