- A unique new product development technique that tests the idea of product/concept, with market competitiveness and consumer taste.
- It assess consumer feeling, purchase intention and along with key product attributes & behavioural impact drivers.
- Build on advanced state of art statistical methodology i.e. conjoint & regression to gauge the impact of those individual elements.
- It derives the positive & negative element for further product innovation.
ASHAVI – Boost Business By Insights and Technologies