Product & Concept Innovation Cube (PCIC)

  • A unique new product development technique that tests the idea of product/concept, with market competitiveness and consumer taste.
  • It assess consumer feeling, purchase intention and along with key product attributes & behavioural impact drivers.
  • Build on advanced state of art statistical methodology i.e. conjoint & regression to gauge the impact of those individual elements.
  • It derives the positive & negative element for further product innovation.


ASHAVI – Boost Business By Insights and Technologies

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