How to do Content Marketing for Transportation & Logistics Companies

Content marketing is a type of inbound marketing in which providers publish digital content to attract consumers looking for goods and services. Planes, trains, automobiles or even motorbikes… no matter what sector of the transport industry your business is in, you need a digital content marketing strategy.

Reasons to use Supply Chain and Logistics Content Marketing

Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads

  1. Buyers are using the content to make choices.

The B2B buying landscape has changed dramatically over the last 10 years. Buyers no longer rely on sales reps to make buying decisions; they turn to the internet. Companies must switch in order to satisfy purchasers at varying degrees of self-sufficiency in the buying process.

  1. To present yourself as a solution.

When prospects go online, they’re looking for information and answers. Position yourself as an expert who will fully understand their problems and how to solve them by publishing content. Response to customer queries on social media quickly and fully.

Content

  1. Your competitors are doing it

Content marketing is already a widespread practice in the supply chain and logistics industries. If you don’t generate content to draw opportunities and keep clients, you’re missing out.

Useful tips for creating effective content marketing for your business

  1. Turn the Website Pages to Landing Pages.

Not every page on your website is designed to collect customer information, but most of it should include a clear call-to-action, especially the pages describing your services.

  • In freight and inventory page, include forms where customers can sign up for more details through email newsletters.
  • In customer service page, emphasize Contact Us and email forms
  • In detailing costs page, include an instant phone number that customers can call.

2. Put a Dedicated Team in Charge

With a full marketing team, you can have the right editorial management—someone to edit, someone to publish, and someone to produce content when it’s required.

  • You can build proper SEO and keyword analysis processes.
  • You have a dedicated person to manage content delivery across social media that can utilize content to create a community.
  • Someone else who can utilize branded content to gain media attention and increase brand awareness.

3. Leverage Social Media Channels

69% of millennial customers are more likely to find your content—and talk to a sales professional—when they see that your brand has a strong social media presence. If you have a lot of material to share—well, share it! Sharing content on LinkedIn is critical because that’s where your customers are and your readers can easily browse the timeline of your content.

Especially in the B2B logistics – supply chain industry, there is always interesting news coming out about new legislation or developments in the market that can be leveraged to create thoughtful leadership for your brand.

Top logistics companies that have mastered content marketing 

1. Flexport

Flexport is a digital freight forwarder that entered the logistics scene seven years ago and is worth at least $3.2 billion today.

The San Francisco-based company understands the value of content marketing, does the right thing, and is proud to show it.

https://www.flexport.com/

2. iContainers

iContainers, a Spanish online freight forwarder, is taking advantage of the complexity of the industry to publish in-depth content, such as ebooks and guides, not only as part of a generation-leading campaign, but also to inform and educate openly.

https://www.icontainers.com/

3. Xeneta

If there was an award for the best logistics blog, only the cruel one would deny Xeneta at least an appointment.

Not only does their marketing team publish blog posts frequently, their posts are also extremely timely.

At the time of writing, two of their three most recent posts within two weeks are related to coronavirus and its impact on logistics.

https://www.xeneta.com/

To stay stable and grow, your business should not only adapt the changes, but also be able to predict change too. That’s how ASHAVI here to help you to do that – with the best effective and saving-cost!

Contact us via contact@ashavi.com today for more consultants or find more our solution at: https://ashavi.com/business-intelligence-business-analytics/

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