Diwali (or Deepavali) as known as a Hindu festival in October/November that is a celebration of light and of hopes for the following year. In this year, it begins on Friday 25th October and lasts for five days, with the main day of celebrations taking place on Sunday (26th October).
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Diwali is one of the most celebrated festivals in India. There is a great significance in celebrating the festival of lights. It connotes the victory of good over evil, light over darkness and states the fact that there is not always darkness. If you find darkness soon you will find the light.
Diwali lasts for five days, and each day in Diwali has a special significance.This year the first day (October 25, 2019) is known as Dhanteras. This day is dedicated to celebrating prosperity,followed by the second day (October 26, 2019) which is known as Chhoti Diwali. where Goddess Kali and Lord Krishna are believed to have destroyed the demon Narakasura on this day.The third day (October 27, 2019) is the new moon day known as Amavasya. Goddess Lakshmi is worshiped on this day, with a special puja performed in the evening.
The fourth day (October 28, 2019) is Govardhan Puja and the last day (October 29, 2019) is known as Bhai Duj. It’s dedicated to celebrating sisters. All brothers and sisters get together and share food, to honor the bond between them.
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Every Indian home prepares for Diwali and celebrate it in some ancient traditional ways like: Indians believe that the Goddess Lakshmi only steps inside if your home is bright and clean. But it is not only that you clean your house, you can also do something to make your house look more fresh like painting or re-decorate it,and Forgetting the diet during this time because you will be well treated with some special sweets. Chakli, peda, barfi, and laddoo are common Savouries & Sweets commonly served during celebrations.
Wearing new clothes on each day of celebration marks respect and excitement for the festivity, so people usually shop to buy new clothes and accessories, especially for women. It’s not overtalk to say this time of the year when women love to show their new wardrobe collection.
Exchange gifts is one of the traditions between families during Diwali. They go to meet each other, exchange gifts to express grateful and respect.
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Buying new electronics, vehicle, clothes, renovation of house, painting the house brings in lot of Diwali sales and promotions, there is a huge business potential during this time and a lot of brands encash it through sale, offering huge discounts.
Ashavi Team wishes all our Business Associates a very Happy and Prosperous Diwali, May the lights of this Diwali bring Success, Wealth, Happiness & Prosperity.
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