Customer Personas (CPs)

  • Customer personas can be as basic or complicated as you’d like. They can take various forms; but at the end of the day, their utility lies in how effective they are at creating a clear picture of what drives the different types of buyers towards your products or services.
  • Mindset, what are there needs, expectation, perceptions, Behavioral drivers, Demographics, Psychographics, Lifestyles, Locational, Life stage, etc. are vital to know.
  • These information sources goes with primary as well as social media information.
  • We use advanced Latent Class Analysis a cluster-wise regression approach to discover respondent segments and match with the social profiles and behaviors.


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