Mobile CRM – ‘A Revolution in Sales’
Imagine your days back in the 90s, when your business approach was limited, you were surrounded by restrictions of operations, but what about now, Is it the same? Not at all. The business industry has switched to an era where operations, approaches, and profits are getting advanced day by day. And this major revolution started with the introduction of CRM.
CRM (Customer Relationship Management) software is a system, which enables you to coordinate with your sales activities and track customer records. In other words, this software assists you maintain a series of potential customers called “leads” and manage them. According to your wish, you can store important information like your customer’s name, address, phone number & purchase history. It even enables to record interactions between sales representatives and customers. It has made it easier to track the efficiency of your sales, customer care & marketing team.
The Mobile CRM
Initially, this tool was developed to support employees through desktop applications. But with changing trends in the sales market, the mobile application was introduced. It has enabled CRM operations on Smartphones, tablets, and the rest of the devices where the internet could be accessed. The mobile software provides the core requirement of sales operations called real-time interface. Through this, the sales team can provide real-time information to its customers which will further improve efficiency.
The basic reason to introduce a mobile CRM application is to facilitate the massive shift of internet users from computers or laptops to mobile and tablets. This shift happened due to the remote accessibility of mobile and its real-time interface facility. One could understand this “as the internet users through mobile in the year 2007 was 0.7% of the total lot and in the year 2017, this percentage has grown to 52.99%. (Source: internetworldstats.com)
Introduction of CRM application has facilitated the sales department in scheduling their operations and get appropriate customer leads from a vast base of users. Even according to a report, 65% of the employees using mobile CRM applications can achieve their targets, whereas, only 22% can do that with no usage of mobile CRM. (Source: forcemanager.com)
Specialized Benefits to Sales Team
The sales department is one of the most diverse departments of a company. These people have to deal with multiple skills and situations. They don’t restrict to a sitting job, they need to travel and visit clients along with maintaining their records so that team can efficiently meet their goals. All these needs were sorted by adaption of mobile CRM software, which gives flexible functionality to sales operations. They can perform all the similar operations which they used to do on their desktop. Also with mobile CRM software, you get a chance to inculcate cloud computing and gain access to your operations at any location. Here are a few basic functions a mobile CRM provides:
- Calendar Integration helps in scheduling events.
- Easily connect with customers through click to call function.
- Record, manage and update Customer Leads and information.
- Create a network to share data with other departments.
- Dashboard Access
- Customer Care Management
- Real-Time Access to Updated Information
CRM also has a feature to analyze the operations and rate their efficiency. It provides coordination in the operations of related departments and brings more effective results. The remote access feature of mobile CRM has made it easier to respond and perform sales activities in one go. Even this system is beneficial for customers as it provides quick responses and simplifies purchase decisions. A few types of CRM are updated with security features as well, which enables the privacy of information.
Sales need access to dashboards, logs, opportunities and client-facing content,but the business also needs a customer-facing branded smartphone app. To maximise the impact, it all needs to connect to a Mobile CRM in the backend.Solutions like CRM can be customised as per the company requirement and Ashavi helps to do this.
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