In order to encourage customers to buy products, every brand creates a promotional strategy to get noticed in the market. These promotional strategies are designed to help a brand cut through the clutter and grab their audience’s attention. There are many strategies a brand can adopt in order to thrive in the market, but in this article, we are going to talk about the most common promotional methodologies adopted by the brands that you should know. So even if you are a startup or an established brand, we are sure you’ll find something handy.
Apart from print, radio and television, businesses have started reaping benefits from social media and online marketing. Not only these methods have turned out to be cost-effective but also have helped businesses reach a larger audience across the world. Email marketing, newsletter marketing, online banner advertisements etc. are just to name a few, which helps in the promotion of brand image and products among their target audiences effectively. Online promotion is an absolute hit in today’s market.
The second best bet is the price promotion, Have you ever noticed how some new products on the supermarket shelves have their prices reduced by 50%? Or some brands selling their products under “Buy one get one free” scheme? These are examples of price promotions. In this method, brands slash their prices or offer more products to the customers at the same price. Even though the brand’s suffer loss, the sales increase, resulting in brand getting noticed by their target audience for a specific period.
Coupons are the best way to ensure repeat purchase. The coupons are offered to the customers on their first purchase during checkout. There are many websites which also offer coupons online, which can be purchased by the users to avail discounts at the stores. Nowadays, brands also send out coupons to their loyal customers in the form of newsletters to help them make the most of their products/services and make more purchases at reduced prices.
Print advertising is the oldest but the tested way of promotion, Even though digital marketing is at a boom, there are few old school methods that are still unbeatable and can easily get the job done. Flyers, brochures, leaflets and handouts might be quite expensive but can get your brands message across your audience effectively. Perfect of small business, these can be sent out with the newspapers, highlighting all the key features of your brand or your product.
Telemarketing is a great way to promote your products and services one on one. This technique can be used to:
1. Inform potential customers about the brand, products and their features.
2. Sell products
3. Get feedback on the products.
This technique helps brands to look deeper and rectify all the shortcomings of their products. This method might be a little expensive because of the telephone bills, the same can be also used to promote selling 24 hours.
Other than these, there are many promotional methods, businesses use to promote themselves and their services. These promotional methods can be used to either promote a brand new product or just to give an existing product a “lift” in the market and make things exciting for a short period to up the sales.
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