Brand Value Index (BVI)

  • To predict my share in the market based on the perceptions held by consumers vs. non- consumers of the brand?
  • We deliver modules answering the perception based performance in terms of basic, desirable and superior characteristic of product impacted by market & distribution specific elements.
  • The options to select a shorter version as well as full version detailing the communication effect build on Max diff approach.
  • It generate image statements, product features, advertising claims, full concepts or benefit articulations


ASHAVI – Boost Business By Insights and Technologies

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