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Innovative Techniques in Content Marketing 5.0

Are well-known brands always good in quality?

Consumer Trends 2025: Where Are the Opportunities for Vietnamese Businesses?

The Future of Online Surveys: Chatbots, Video Surveys, and Beyond

How to prevent the fake respondents answering the fake response for online research

The most common issues of online research is fake respondents give fake responses.

Online research is cheap and fast which helps researcher to gain insight quickly. However, beside the good points, online research has also many disadvantages, which make researchers hesitate to use it.

The difference of Gen Z and Gen Y in their thinking and personality

According to a survey, Gen Z (born after 2000) is a group that is more open-minded and creative in their thinking, but also has less sense of control over the work environment and has more difficulties in dealing with conflicts. Compared with Gen Y (born after 1980), Gen Z has more opportunities for growth and development. However, on some aspects such as working style there is still a gap between them and their peers because of frequent changes in working environment, which will affect their awareness of corporate culture and social pressure.

Data Analysis: Optimizing Marketing Strategies Through Real-Time Data

A Comparison Between Two Predictive Models of Artificial Intelligence

How to win over competitors?