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Retail research methodology

Have you ever walked into a store and wondered why certain products are placed in specific aisles? Or maybe you've questioned why some retailers offer discounts at particular times of the year. Well, wonder no more, because that's where retail research comes into play! Retail research is the process of examining consumer behavior, market trends, and industry standards to help businesses make informed decisions. From surveys to focus groups and everything in between, there are several types of retail research methods available.

Understanding Agile Supply Chain Management in the Fashion Industry

Fashion is a continuous, dynamic and evolving industry where new trends are created every season by changing consumer preferences. Developed to meet the demand of time-strapped consumers, fashion retailers have revolutionized the fashion industry with the introduction of “fast fashion”. The popularity and widespread adoption of fast fashion strategies has made it possible for brands and retailers to offer affordable yet high-quality clothes at competitive prices.

Use of centralized global marketing

When moving into international markets, a lot more things need to be considered. It is much easier to make this break when it’s in other local markets. When moving into international markets, a lot more things need to be considered. International brands are often in the market for localization services to ensure smooth branding and promotion across different international markets due to the fact that they want to establish themselves in a specific country. The biggest brands – from Coca Cola to Pepsi and Honda – have lost several millions of dollars in trying to repair their images in foreign markets. If a company prioritizes localization from day one, however, those issues would have been avoided with proper localization from the onset.

Artificial Intelligence: Compared To The Human Mind’s Capacity For Reasoning And Learning

Artificial Intelligence(AI), the science of making smarter and intelligent human-like machines, has sparked an inevitable debate of Artificial Intelligence Vs Human Intelligence. In an attempt to make smarter machines, are we overlooking the impact of AI takeovers on future careers? Would Human Intelligence face an existential crisis?

How Artificial Intelligence Will Affect Social Media Monitoring

Technology is everywhere and our lives are becoming more connected to one another than ever. One of the most popular ways to stay connected is through social media. A quick Internet search reveals that every smartphone user uses at least one social media application (Instagram, Facebook, Twitter, Tumblr, LinkedIn, Snapchat). Technology continues to advance rapidly and with it comes an increase in the amount of time people spend online.

Comparing the distribution systems used by small companies and multinationals

Comparing the distribution systems used by small companies and multinationals.

Benefits of Green Marketing

Green marketing is an effective way to get noticed, but more importantly, it’s a smart way to help customers and employees feel good about what you do.

What Are the Latest Trends in Online Marketing?

Mobile Business Intelligence Trends

BI technologies allow direct access to data and information. With the help of these technologies, a business can make better decisions upon analyzing big data. They are used widely in data-centered warehouses or data marts and can help to achieve various business outcomes by integrating big data analytics with traditional BI systems. Mobile BI is one of the effective ways to use the massive amount of data. Mobile BI helps businesses deploy data analysis methods to collect, analyze and segment data. It makes business intelligence accessible everywhere and at all times, thereby enabling organizations to make decisions based on analytics-driven insights. According to a report by Datameer, mobile applications will be the second-largest technology integrating Business Intelligence and Big Data. Also, Gartner reports that over 50% of Mobile BI users will depend on mobile devices for insight delivery. Companies such as SAS Business Analytics are already positioning themselves as “mobile-first” companies through a diverse range of services and offerings.