What Is PPC? Pay-per-Click (PPC) is an online advertising model that allows your organization to appear above organic search results. To use PPC, you'll create a PPC campaign and select the relevant keywords/phrases (or long-tail keywords) of interest to your business in order to direct traffic to your website. Once a visitor interacts with search ads appearing on a user's device, the impression is recorded by Google Analytics and used in their reports or data mining models.
Read more ...Finding out if your startup has product-market fit — that is, if you have validated that there’s a market for your product and people will pay money for it — sounds like something you have to do later in the process, when your business is already well on its way. But finding out whether your startup has PMF is important because it means you can justify investing resources during the next stage of growth.
Read more ...As technology advances and more artificial intelligence (AI) systems are developed, it's only natural to feel a sense of unease at the thought of robots taking over the jobs of nurses, doctors, and other healthcare professionals. The same applies to fears of AI controlling the world and virtual reality-addicted kids and adults running around in their non-existent dream world. Even the prospect of a genetic test that could potentially reveal the day of one's death can be a frightening concept.
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