Text analysis in Qualitative research

Text analysis in Qualitative research

Psychology research application to gain customers' heart

Psychology research application to gain customers' heart

How do ads influence consumer behavior?

How do ads influence consumer behavior?

Using loyalty programs as tools of marketing

Using loyalty programs as tools of marketing

Is Centralized Marketing for Global Brands a Good Idea?

Is Centralized Marketing for Global Brands a Good Idea?

Are well-known brands always good in quality?

Are well-known brands always good in quality?

Analysis and determination of consumer buying behavior

Analysis and determination of consumer buying behavior

Comparing the new market entry strategies: Uber vs Netflix.

Comparing the new market entry strategies: Uber vs Netflix.

Uber and Netflix are both successful new market entrants in their respective industry space.

Leadership in marketing teams

Leadership in marketing teams

Becoming a leader in your field demands a shift in mindset